Marketing & Design

Social Media Content Creator

New York, New York   |   Full Time


Bocce’s Bakery is looking for a Social Media Content Creator that is excited to scale and grow Bocce’s organic social media presence. This person should be a creative and analytical thinker that is willing to be the face of the brand with a particular passion for TikTok (and pets—both dogs & cats)!

This role will be primarily responsible for ideating, creating content, and managing Bocce’s TikTok and IG Reels channels to ensure we become a destination for pet-lovers on the platform. This role will report to Bocce’s Marketing & Social Media Manager and is based in our headquarters in New York, NY.


  • Ideate and create optimized and platform-specific content with an emphasis on video for all social platforms, including Instagram and TikTok
  • Plan and prepare TikTok content calendar to share regularly with Marketing Manager
  • Produce 8x+ videos per week in alignment with our TikTok and IG Reels strategy—which includes creating a brief, writing a script, acting as on-camera talent, plus creating copy for on-screen text and editing videos for TikTok / IG Reels best practices
  • Keep content fresh and relevant by preparing weekly and monthly reporting insights
  • Maximize engagement and growth, constantly evaluating performance, benchmarking against competitor content, and pivoting strategy in response to data indicators
  • Consistently monitor the competitive landscape and best practices to stay ahead of social media trends, exploring new content opportunities and adjusting as needed


  • 1-2+ years of direct social media experience (DTC brand experience preferred)
  • Exceptional videography and photography skills
  • A passion for TikTok—you find yourself scrolling for hours each night (a bonus!)
  • Creative eye and design aesthetic with excellent communication, project management, and organizational skills
  • Must be comfortable on-camera for both photo and video
  • Deep knowledge of hashtag and engagement strategy
  • Thrives in a fast-paced, team-centric environment
  • Up to date on lifestyle and pet industry trends
  • Must love dogs (& treats!)


Bocce’s was founded in 2010 in a West Village kitchen with a mixer, an oven, and a scruffy mutt named Bocce with the belief that dogs deserve better. Better food with fresher, simpler, all-natural ingredients, and lots of treats! Bocce’s treats can now be found nationally – stocked in independent pet stores across the US, retailers such as Target, Petco, Chewy, and specialty locations such as Shake Shack.

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